Privacy policy

Processing of personal data
Sun Prime Enterprise Ltd. takes the security and privacy of your personal information very seriously and will process any personal data obtained as a result of your use of the website in accordance with the applicable data protection legislation.

The Personal Data We Collect
The types of Personal Data we collect from you will depend on the specific type of services and products as requested by, or provided to, you. The types of Personal Data may include (without limitation) the following:
- Your personal information (e.g. your name, gender, date of birth, passport or other personally identifiable number);
- Your contact information (e.g. telephone numbers, mailing addresses, email addresses and fax numbers);
- Your credit or debit or other charge cards information (e.g. name of cardholder, card number, billing address, security code and expiry date);
- Your interests, personal preferences or comments; and/or
- Information when you use our websites or other services or products (e.g. behavioural information, purchasing history, location information, browser details, IP addresses).

Certain Personal Data (e.g. relating to your personal information and contact information) are required for specific services and if you fail to supply such Personal Data as requested from each specific service, we may not be able to deliver you the services or products. By providing your Personal Data to us, you acknowledge that such provision is fair and reasonable in the circumstances.

Purpose of Collection and Use of Personal Data
The purposes for which your Personal Data are collected and used may include (without limitation) one or more of the following purposes:
- For the supply of any services, products, facilities and/or other subjects (together, the “Services”) which we and associated companies may offer to you, or you may require from us, from time to time;
- For payment purposes for any of the Services of Sun Prime Enterprise Ltd., including verification of credit card details with third parties;
- With your consent, for marketing or promoting any of the Services of Sun Prime Enterprise Ltd. (e.g. sending you updates on our latest offers and promotions in relation to any of our Services from time to time);
- For identification and verification purposes in connection with any of the Services that may be supplied to you;
- For communicating with you by email, mail, fax, phone or other means, including contacting you regarding your enquiries;
- For conducting research and/or analysis from time to time to better understand your shopping, dining, spending and/or other consumption needs, preferences, interests, experiences and/or habits;
- For operating and administering any membership clubs or loyalty or reward programmes;
- For making disclosures when required by law, regulation, or court order of any jurisdiction and/or as requested by any government, regulatory or law enforcement authority or administrative organisation, which may be within or outside The Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”);
- For the use by any member of Sun Prime Enterprise Ltd., in connection with any of the above purposes and/or any of the Services that any member of Sun Prime Enterprise Ltd., may offer or supply to you from time to time; and/or
- For any other incidental or associated purposes relating to the above, or any other purposes as specified in a personal information collection statement when your Personal Data is being collected, or any other purposes which you may from time to time agree.

We will not knowingly or intentionally use, share or sell your Personal Data in ways which are unrelated to the above purposes (or purposes as specified in a personal information collection statement when we collect your Personal Data) without your prior consent.

Disclosure and Transfer of Personal Data
To facilitate the purposes mentioned under “Purposes for which your Personal Data are Collected and Used”, we may transfer, disclose, grant access to or share your Personal Data with third parties located within or outside Hong Kong, and your Personal Data may be transferred within or outside Hong Kong. These third parties may include the following:
- Any member of Sun Prime Enterprise Ltd.;
- Any agent, contractor or third party service provider who provides administrative, marketing and research, distribution, data processing, telemarketing, telecommunications, computer, payment or other services to or support the operation of Sun Prime Enterprise Ltd.’s business (including its/their direct marketing activities);
- Other business associates such as loyalty programme operators and other companies involved in providing customer service or fulfilling customer requests;
- Credit reference agencies, credit, debit and/or charge card companies and/or banks;
- Medical professionals, clinics, hospitals, insurers and/or loss adjustors;
- Any person, government or law enforcement authority or administrative organisation;
- Any person under a duty of confidentiality to any member of Sun Prime Enterprise Ltd. (including accountants, legal advisers or other advisers);

The Personal Data you provide to us may also be sourced from or transferred to other jurisdictions outside Hong Kong for the purpose mentioned above.

Direct Marketing
If we intend to use your Personal Data (including your name and contact details) collected from you for direct marketing purposes (e.g. to send you marketing communications about news, offers or promotions in relation to the Services or Activities), we will first obtain your consent (or an indication of no objection) before doing so.

If we intend to provide your Personal Data (including your name and contact details) collected from you to third parties for their use in direct marketing, we will first obtain your consent (or an indication of no objection) before doing so.

You may opt-out from receiving marketing communications from us at any time, free of charge by:
- Following the opt-out instructions contained in the communications, or
- Write to us at the address listed in “How to Access or Correct Your Personal Data or Contact Us”.

Use of Cookies and Log Files
If you visit any of our websites, we may use cookie files to store and track information about you and your preferences. A cookie is a small text file that our website transfers to your computer's or device’s hard disk. We use cookies to better serve you and/or maintain your information across multiple pages within or across one or more sessions. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in future. However, if you disable cookies or refuse to accept a request to place a cookie, certain functionalities on our websites may not be available.

Cookies contain information about you and your preferences. Or it might only contain a record of which pages within the site you visited, to help the site customize the view for you the next time you visit.

Only the information that you provide, or the choices you make while visiting a website, can be stored in a cookie. Allowing a website to create a cookie does not give that or any other site access to the rest of your computer, and only the site that created the cookie can read it.

We may also collect information regarding your IP address, browser type, domain name and access time. This information is used for our own research purposes. As it is not linked to any personal information, it is separate from your Personal Data. In rare instances, IP addresses may be used to assist in deterring and/or preventing abusive or criminal activity on the website.

If you interact with us on social media platforms (for example if you "Like" our Facebook Page or post on our timeline), we can interact with you and send you messages via these platforms. We will interact with you in accordance with the social media platform's rules but we are not responsible for how the platform operators collect and handle your Personal Data. We are not responsible for what third parties post on our social media accounts.

Data Retention
Subject to any legal, statutory, regulatory or accounting requirements, the Personal Data you provide to us will be kept by us in the appropriate form only for as long as is necessary to fulfil the purposes mentioned above after which it will be destroyed.

Data Security
In order to ensure the correct use and to maintain the accuracy of the Personal Data collected from you, as well as preventing unauthorized or accidental access, processing, erasure or other use of the Personal Data, we have implemented various internal policies to safeguard and secure the Personal Data we collect.

How to Access or Correct Your Personal Data or Contact Us
You are entitled to access or correct any Personal Data relating to you held by us. If you wish to obtain a copy of any of your Personal Data or if you believe that the Personal Data relating to you which we collect and maintain is inaccurate, please write to us at the address below.

A request for access to Personal Data, correction of Personal Data, or for information regarding policies and practices and kinds of Personal Data may be sent to us at the following address:

Sun Prime Enterprise Ltd.
Flat 415, 4/F, Hoi Luen Center,
55 Hoi Yuen Road, Kwun Tong

This Policy may be amended from time to time. You may access and obtain a copy of this Policy, as amended from time to time, at www.seal-brand.hk so that you are always informed of the way we collect and use Personal Data.

This Policy is written in the Chinese language and may be translated into other languages. In the event of any inconsistency between the English version and the translated version of this Policy, the Chinese version shall prevail.